H&M Wants Your Garments… In Exchange for Store Vouchers!

Now here’s a brand that warrants its own Good Guy Greg meme. Swedish fashion business H&M has declared it will be launching its shop doors worldwide to used clothes in exchange for H&M store vouchers. You heard us right! One bag of used clothing = shop voucher. Too good to be true? Check out the rest of the story after the jump.

Exchange Your Used Clothing for Store Vouchers in H&M

The clothes-collecting initiative, which will begin in February 2013, will soon be accessible to all 48 markets globally. And here’s the best part!

So as to re-process the stuff for reuse, clothes will be sent to H&M partner, I: Collect.

Considering how many metric tons of garbage from the textile sector are disposed of (with 95% of these substances nevertheless prime for reuse or re-wearing), TBF salutes the efforts of H&M to direct the fashion forefront of becoming socially and ecologically responsible.

We expect this concept catches on with the rest of the fashion world. We do. As people that are smitten with trend, we think that it’s time that we break the stereotype that the fashion world consists of nothing but self-absorbed caricatures who live in little bubbles of their own.