H&M Online Shop Opens in America

The wait is over– Hennes & Mauritz, a.k.a. H&M has finally opened the doors of its own online store to the US marketplace. Starting August 1st, the Swedish budget fashion retailer will offer exactly the collections that are same online. Plans also include additional sizes and distinctive”online-only” items accessible all year-round.

HM.com: the Lowdown on the Recently Launched H&M Online Shop

Apart from shopping from the selections, HM.com visitors may also find inspiration from”H&M Life,” sign up for the Friends and Family podcasts for exclusive previews and offers, and socialize with both H&M and fellow customers on social media.

H&M has close to 300 stores, as a result of its success in finding the sweet spot of gain margin from the low margin market. However, one huge issue they will face is that the $5.95 charges for returns or shipping. For customers who have grown used to being liberated, it might be a deal breaker. (But early signups for your newsletter will entitle one to free shipping)

Itching to find out exactly what the H&M Online Shop looks like? Check out HM.com for more info.

H&M will also be debuting a line called the H&M Home. To be showcased are trendy home decor products, such as bed linens, drapes and other home textiles and accessories in prints and colours.