H&M’s Fresh Collection: Models Off Duty Style

Apparently launching a summertime set with Ms. Beyoncé  herself was not sufficient for Sweden’s hottest brand.  Collection features fashions Liu Wen, Daphne Groeneveld, Lindsey Wixson, and Joan Smalls.  These four women might be devoting tens of thousands of dollars worth of designer products on the runway, but off the runway, they have pretty sweet (and currently attainable at a modest fee) styles too.

“The New Icon set from H&M is very flattering and matches all of your requirements. It’s super cool and to the woman who wants to look great and feel comfortable.  I loved the appearance I was wearing because it’s something I would see in the shop and might like to wear,” said Smalls.

So, what exactly do models that are off-duty wear?  Nothing too out of the ordinary.  Think black leather coats and announcement jewelry.

Excited about H&M’s version collection due out in April, or is your heart set on Mrs. Carter’s cooperation?