Peter Pilotto for Target

Since that fateful day when Missoni crashed Target’s humble servers along with a set of rubber rainboots had been listed for $31,000 on eBay, we knew the designer stampede was forthcoming.  Following in the footsteps of Phillip Lim and Jason Wu, British designer Peter Pilotto is going mass market.  Target just announced that he is the designer cooperation.

“By working with Goal, we’re able to broaden our reach and bring our design aesthetic to an entirely new audience,” said Pilotto.

The 70-piece collection will include accessories, swimwear, and clothing in”intricate prints in a touch palette of greens, blues, hot reds and oranges.”  Nearly all the bits will be under $60, so it within our price range.  February 9, the group launches.

Are you enthusiastic about Peter Pilotto for Target?  What are your thoughts in general about designer collaborations?